Eva's Hero's ABC's of Fashion

Eva’s Heroes is a newfound non-profit organization, created by Golden Globe nominee Eva Longoria that nurtures growth for children with disabilities. Eva's Heroes also encourages them to interact with children without disabilities as a way to tear down the boundaries and stereotypes associated with mental disabilities. For its inaugural event, Mason PR was chosen to perform a bold public relations effort to attract sponsors as well as to secure a great amount of press coverage for this new organization.
The ABC’s of Fashion, an inclusive children’s fashion show, was the first fundraiser for this organization. Children with and without disabilities alike walked the runway as they showcased today’s latest fashions to the public. MasonPR performed many tasks to secure sponsors for this event, such as creating a list of sponsors and contacting them directly via phone and e-mail, and developing PSA’s in both English and Spanish for radio and television. Mason PR also worked extremely hard to generate publicity for the grand event. Many different television and radio stations were invited and attended the ABC’s of Fashion, which made the public aware of this great organization and encouraged the citizens of San Antonio to actively participate in Eva’s Heroes. With the combined efforts from Ms. Longoria, the staff of Eva’s Heroes, and Mason PR, the organization was able to raise over $100,000. MasonPR won the La Plata 2007 Award of Merit for Special Events and Observances.

Confirm Clearly Product Launch

In 2006 MasonPR conducted a coordinated public relations effort for the national consumer launch of the new product Confirm Clearly pregnancy test, a product of SSL Americas. Confirm Clearly is a state-of-the art home pregnancy test with digital refillable homes testing technology. Confirm Clearly is the only pregnancy test that offers unlimited use and significant cost savings over time. MasonPR was hired to generate consumer awareness and differentiate Confirm Clearly home pregnancy test from other products on the market.
MasonPR worked with SSL Americas to collect extensive research on the home pregnancy test market and targeted the media, consumers, and the online community by using various public relations tools. These strategies included developing the material collected into detailed messages for the media and consumers, spokesperson research, media outreach, which included broadcast, print, and online media. Overall, the media campaign was very successful and secured media coverage reaching a total audience of 246,533,536. For all its efforts, MasonPR won La Plata 2007 Award of Merit for Marketing Consumer Products, Services, or Business to Business.

San Antonio Memory Initiative

MasonPR coordinated a pubic relations campaign in 2006 on behalf of Pfizer and Eisai pharmaceuticals in order to raise awareness of Alzheimer’s disease among the Hispanic community. The program, titled the San Antonio Memory Initiative (SAMI), was designed to promote the warning signs and symptoms of Alzheimer’s and to encourage screening and early detection. MasonPR implemented a communications campaign that generated awareness within the Hispanic community by promoting free memory screenings.
Within the campaign, the Hispanic community, the media, caregivers, and third party organizations were targeted in order to maximize awareness of Alzheimer’s disease. Mason PR concentrated its efforts on media that had the highest rates of penetration among Hispanics. MasonPR also coordinated media awareness for events such as an organized vigil put on by SAMI and the Alzheimer’s Association. Through a coordinated public relations effort, MasonPR was able to create solid awareness within the Hispanic community and laid the foundation for establishing an annual Memory Initiative. In 2007 MasonPR received La Plata Award of Merit for Public Service and Public Affairs for its work within the community.

The International Society for Heart and Lung Transplantation

The International Society for Heart and Lung Transplantation is a not-for-profit organization whose purpose is to advance the science and treatment of ending-stage heart and lung disease. Since 2003, MasonPR has elevated the contour and generated awareness of ISHLT and it annual meeting among scientific media, online resources and additional mainstream media outlets, as well as communication contacts within key pharmaceutical companies. MasonPR continues to work with ISHLT and provides their public relations expertise for their annual meetings.