Lauren Mason, President

Lauren, president of MasonPR, has more than twelve years of public relations and marketing experience working with international public relations agencies, large corporations, emerging companies and non-profit associations. Lauren founded MasonPR in February 2003 after years of working for some of the largest public relations firms in the world.

Her specialties include conference media management, product launches, and corporate and issue-focused media campaigns. Her expertise lies in strategic planning, writing and project management. She develops corporate and marketing collateral, press releases and other media kit materials, websites and corporate documents. Lauren also manages pressrooms and media relations for conferences and annual meetings.

Prior to starting her own agency, Lauren served as Healthcare Account Supervisor at Manning Selvage & Lee where she managed public relations campaigns for biotechnology and consumer healthcare products. Lauren’s major clients included SSL Consumer Healthcare, Visible Genetics, Inc., BresaGen and Cogent Neuroscience. Lauren has also worked for Ketchum Public Relations’ Washington D.C. and Atlanta offices, providing issues management and public affairs support. There she specialized in women’s health, scientific communications and outreach at the grassroots and grasstops levels for clients that included Wyeth-Ayerst, CIBA Vision and Dow Chemical Company.

Lauren’s achievements include launching the first FDA-approved HIV-1 genotyping test for drug resistance in the U.S. and Europe, and managing the worldwide media campaign for BresaGen, Inc., which owned four of the embryonic stem cell lines approved by President George W. Bush for research in the U.S.

Her work has earned her several national and local public relations awards, including the PRSA Silver Anvil for her work writing and producing the first global Public Report for Dow Chemical.

Lauren has served on the Communications Committee for the American Red Cross and has been active in several public relations and communications organizations. She is also a member of the Healthcare Business Women’s Association and the San Antonio Hispanic Chamber of Commerce.

Lauren graduated cum laude from American University in Washington, D.C. with a degree in public communication and minor in graphic design and is a member of the Kappa Tau Alpha national honor society for communications

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