Amazon Paying Close Attention to Kate Hudson’s Fabletics

Looking at the world of apparel sales online, it is hard to argue that Amazon has been the leader in this space for many years. To get a better understanding how dominant the lead they have, there are thousands fighting for sales in this space and Amazon has over 20 of those sales. While this may give any retailer reasons to rest, Kate Hudson’s Fabletics has been blazing a trail to the top and has the rest of this market concerned. In only three years, Kate Hudson’s Fabletics has commanded $250 million in sales of women’s workout apparel and active-wear. This time next year we could have a new leader on top of this competitive market.

 

To understand how this athleisure brand has grown in popularity, we ask Hudson to give the world a peek to her success. It comes down to reverse showrooming and a unique membership program that women are raving about. Looking at how the sales process plays out, we need to take a look inside the Fablectics stores at the local mall. Here you will find women grabbing their free Fabletics membership, trying on the latest in quality active-wear and workout apparel, as well as filling out the Lifestyle Quiz. The relaxed atmosphere at the retail store is the key to success, and many women will actually leave the store buying nothing.

 

Without the pressure to buy at the retail store, how can Kate Hudson’s Fabletics sustain those incredible sales numbers?

 

To see how sales are topping out at $250 million in workout apparel, we need to now look at the Fabletics e-commerce site. The key to all this working out is in the fact that these women have already tried on all the clothing at the mall, so when they go online, each piece that fit is sitting in the online profile. There is no more need to guess if these pieces of apparel will fit, so what happens is these women go and add new arrivals, discounted yoga pants, or colors they don’t have in their wardrobe.

 

Kate Hudson’s Fabletics rewards their customers in ways other retailers can not. Look at Amazon, you need to fork over $80 in order to become a member and get 2-day shipping. With Kate Hudson’s Fabletics, members are treated to discounted apparel prices, free shipping for all future online orders, and even the help of a personal shopping assistant.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

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Bob Reina’s Story Of Being Inspired To Start Talk Fusion

Bob Reina has become an expert video marketer so much so that many technology publications including MarTech Advisor and the HuffPost have had him contribute articles to their media outlets. He is the founder of Talk Fusion, a company that’s used emails as a means to do video marketing and that recently released its Fusion on the Go app. Reina has been interviewed by several entrepreneur blogs, and it was Inspirery who wanted to hear more about why he got into video marketing.Learn more : http://www.superbcrew.com/talk-fusion-delivers-award-winning-video-communication-products-and-video-marketing-solutions/

 

Reina told Inspirery that multilevel marketing combined with technology interested him because back when he was a Tampa police officer, he didn’t have the flexibility to help people the way he wanted to and felt he could make it with his own company. The foundation for Talk Fusion took place when he was on vacation in North Carolina and had an idea for a video email program because AOL mail didn’t allow him to send videos he had taken to his family. It was his friend Jonathan Chen who helped him create a program that could send the videos through email and later would have a video chat and meeting platform. By 2007 the company had its own software suite.Learn more : http://inspirery.com/bob-reina/

 

What Reina loves most about his company is that it allows others to start their own businesses distributing Talk Fusion’s products, and he’s always pleased to hear people’s success stories. Storytelling is a video trend that Reina mentions in his article about video trends at MarTech Advisor that was published a couple months ago. Reina has helped bring incentives for Talk Fusion associates to perform well including paid-for vacations and cruises, luxury watches and diamonds, and even expensive cars.

 

Reina is also very involved in charity and giving back to the Tampa community. He’s been seen frequently volunteering at local animal shelters and funding humane societies. He also sponsors orphanages in east Asia. He started a philanthropy program at Talk Fusion that allows associates to find a charity group and give them a paid monthly access Talk Fusion account so that the charity can tell their story.